Fifty-one miles per gallon in the city and 48-mpg for highway driving. Lawrence Toyota is guessing that these numbers rank amongst the top reasons why Toyota Prius drivers have selected the gas-electric auto. They also happen to be prime factors for why the hybrid is largely immune to auto theft.

Confused? Allow us to shed some light. Recently, the National Insurance Crime Bureau (NICB) conducted a study and found that the Toyota Prius is one…

Everyone celebrates milestones differently. Some throw a big party. Others, meanwhile, may opt for a more low-key celebration. In the case of the employees of the Toyota Technical Center...they opted to celebrate 35 years of research and development in the United States quite differently.

See, they didn't throw a party at all, really. Well, maybe they did; we here at Lawrence Toyota can't be sure since we weren't invited. What we…

Spend your vacation time on your favorite river bass fishing? Dream about bass fishing while you're at work? Maybe you've heard of Bassmaster Elite Series star Britt Myers. More than an avid fisherman; he's credited with customizing Toyota Tundra pickups for his pro angler friends. His goal: to enhance bass fishermen's and -women's lives.

Today, Myers is gearing up for Toyota to present the "Ultimate Fishing Tundra" at the 2012?

Fuel costs appear to be on the constant rise.  And, sadly for everybody, it isn't only the highs that are increasing, but also the lows. So, it is not unexpected that auto buyers would love to see additional fuel-efficient choices at the dealership. And, for those of you who are Toyota enthusiasts?you soon will see more options!

As a piece of an project to increase green options in the new Toyota lineup, Toyota…

As all Toyota enthusiasts know, the Japanese automaker simply adores giving money to charities and non-profits.  Their latest initiative is the Toyota Racing Dream Build Challenge, a contest where 4 race stars go head to head in a Toyota modified race car build.  I don't know about you, but Lawrence Toyota can hardly wait to see the contest unfold.

And soon we will have that opportunity on www.ToyotaRacingDreamBuild.com. The contest's official…

Lawrence Toyota knows just the trick to cheer you up as summer comes to a close and autumn arrives. As of Labor Day weekend the new 2012 Toyota Camry SE Sport Limited Edition is available throughout the United States. The new model comes equipped with the SE features you have grown to love, including the eight-way, power-adjustable driver's seat and extra premium standard features including eighteen inch, smoked-finish alloy wheels and sunroof, upgraded technology?

Toyota's July sales are very high again this month, and we here at Lawrence Toyota have the stats to show you  just how high! New Toyota sales near the greater Lawrenceville area and beyond totaled 146,663 units, which denotes a 26.1% increase in sales volume and a 36.7% increase in the daily selling rate (DSR).

While these two figures most definitely seem remarkable alone, there are numerous Toyota models that deserve…

The forthcoming 2013 Toyota Avalon is most definitely something that you have to see to fully experience. Toyota recently surprised the world after debuting their most recent version of its full-size premium sedan at the New York International Auto Show. Shortly after its unveiling debate amongst Lawrenceville area drivers as to when we could expect to see other new Toyota models receive similar revitalizations began.

Since the folks at Lawrence Toyota are devoted to keeping?

Have you ever heard of anime?  For those of you who haven't, anime is short for "animation" and is a style of animation/cartoon that derives from Japan and has gained a significant following in the U.S. over the years. Anime can be either computer-animated or hand-drawn can be showcased through a variety of mediums. Toyota Motor Sales and Marketing is supporting a new project, TOYOTA STUDIO 4C PRESENTS PES (Peace Eco Smile…

At first glance you would probably think that the lucky person who purchased the Toyota Tundra for $100,000 at the Barret-Jackson Charity Auction was crazy since the truck appears to be to have had a rough life.

But, as the saying goes, don't judge a book by its cover.

The recently auctioned off Toyota Tundra was custom made by NASCAR driver, Clint Bowyer, and is intended to pay tribute to the America. And…