Toyota Ideas for Good Challenge Winners
In their "Ideas for Good" campaign, Toyota essentially invited consumers to share their ideas on how to use one of five Toyota technologies (i.e., Total Human Model for Safety [T.H.U.M.B.S.], Solar Power Ventilation System, Hybrid Synergy Drive [HSD], Advanced Parking Assist, and Touch Tracer Display) in an all-new innovation, outside the automotive industry.
After accepting submissions for roughly four months, Toyota had a total of four-thousand entries to evaluate. Or should we say, the 'Ideas for Good' panel had 4,000 entries to evaluate. To be as fair as possible, Toyota created an independent…